Doing it in-house
- 4–6 months to hire and ramp
- $150–300K fully loaded, 18-month avg tenure
- When the rep leaves, the pipeline leaves too
// BY THE NUMBERS
0+
Outbound campaigns
Shipped for clients
0M+
Data points enriched
ICP / Persona / Variable
0+
Days per year saved
On sales-related admin/prep per rep
0%
Increase in meetings
With your ICP (on average)
// The shift
The shift isn't coming. It's here.
The companies pulling ahead aren’t just experimenting with AI. They’re rebuilding their go-to-market systems around it. The result isn’t marginal improvement. It’s structural advantage.
2×
// ResultRevenue growth
B2B winners running AI-assisted sales systems posted double the revenue growth of laggards in 2024.
Bain & Company/ 2025
14%
// ResultTop-line lift
Average revenue lift reported by B2B sales orgs after embedding AI into their go-to-market motion.
McKinsey/ 2025
// The problem
Traditional ways of growing revenue are getting more expensive and less reliable.
// The hiring problem
Sales hires are taking longer to deliver a return on investment.
The average B2B sales rep now takes 9 months to reach full productivity.
During that ramp, the costs are real and the return is theoretical. Salary, recruitment, onboarding, tooling, management time. The constraint isn’t the calibre of the hire — it’s the environment they walk into, one without the data, tooling, and signal infrastructure a modern seller needs.
// SourceBridge Group, SaaS Sales Compensation Survey.
// The performance problem
Sales teams are finding it increasingly hard to hit target.
The average B2B salesperson spends less than 30% of their week actually selling.
The rest goes to research, admin, internal meetings, and follow-up. The work that closes deals gets squeezed into whatever hours are left. Output looks like spikes and recoveries, not steady performance — and the pipeline never compounds.
// SourceSalesforce, State of Sales.
// The outsourcing problem
Outsourced lead generation rarely pays off.
More than 60% of meetings booked by outsourced lead gen are disqualified by the sales team that receives them.
The model is broken because the work runs as a black box. The conversations never reach your CRM, the learnings never reach your team, and the few meetings that land arrive without context. You’re paying for output, not capability.
// SourceForrester, B2B Buyer-Seller Research.
// The tooling problem
Tech stacks are accumulating, not integrating.
The average B2B sales team now manages more than 10 separate tools.
Each was bought to solve a specific problem. None were bought as parts of a system. The data doesn’t flow, the work doesn’t compound, and the team becomes the integration layer the software should have been.
// SourceGartner, B2B Sales Technology Survey.
// THE SOLUTION
A new way forward.
Three shifts in the GTM landscape point to one approach.
01
GTM investment is going to specialist tools.
Companies are building software that does one specific thing exceptionally well.
02
No all-in-one platform does everything well.
Buying one means accepting a worse version of every capability it covers.
03
The leading tool in any category changes fast.
What's best today is often outpaced within twelve months.
// THE ANSWER
Use the best specialist tool for each job, connected into one working system.
Each tool is a module. When something better comes along, swap that module out. The rest of the system keeps running.
The North System
Salesperson
CRM
// Tools
Data Build
Dynamic target lists of every in-market account in your ICP.
Data Enrichment
Full context on every contact before your reps reach out.
Inbound Lead Scoring
Identify and rank hot accounts visiting your site in real time.
Buying Signals
Catch funding, hiring and tech changes the day they happen.
Email Automation
Personalised cold email at scale, replies routed instantly.
LinkedIn Automation
Human-rate outreach from your reps' actual LinkedIn accounts.
Claude for Sales
An AI teammate for research, drafting and follow-up.
AI Agents
Autonomous workflows that handle the work reps shouldn't.
// Consulting
ICP
Define exactly who you should be selling to.
Persona
Map the buyers and influencers in every deal.
Problems
Surface the pains your product actually solves.
Solutions
Frame your offer in the buyer's language.
Tech-Stack Planning
Choose the right tools for your sales motion.
Messaging Creation
Craft the words that turn prospects into pipeline.
// THE COMPARISON
Not another agency. Not another tool. Not another hire.
Here's how we stack up against what most founders compare us to.
Hiring another salesperson
- One rep, one capacity — doesn't scale the motion
- 4–6 months until they hit their number
- Compounds in their résumé, not your business
Using a lead-gen agency
- Generic plays shared across their whole book
- Stop paying, the leads stop — nothing builds
- Churn baked in — measured on meeting count
Working with North
- Live in your business within 2 weeks
- Less than half the all-in cost of one AE
- You own the system — it stays after we leave
- Makes every rep you already have faster
- Productive day one — system does the heavy lift
- Compounds in your business every quarter
- Custom system built around how you actually sell
- Build once, own it — no recurring rent
- Qualified pipeline with real context attached
// THE ENGAGEMENT
What working with North looks like.
From first call to live system to ongoing partnership. Four phases. Each tied to clear outcomes.
// WEEK 1–2
DIAGNOSE
Design phase
Free diagnostic call, deeper scoping session, then The Blueprint. 40–60 pages of diagnostic findings and system architecture.
// WEEK 3–10
BUILD
Build phase
Our engineering team executes against the Blueprint. Custom integrations, AI agents, signals infrastructure, outbound systems, plugged into your CRM.
// WEEK 10–12
LAUNCH
Manage phase begins
System goes live. Your team is onboarded. Fortnightly strategy calls begin. Meetings start landing on your reps' calendars.
// ONGOING
ADAPT
Manage phase continues
Quarterly performance reviews. System refinement. New modules layered in as the business grows. The engagement compounds.
// MILESTONES, IN DETAIL
DIAGNOSE
Week 0: 30-minute diagnostic call. 2–3 specific revenue opportunities surfaced.
Week 0–1: 60–90 minute scoping session. Deep dive into your sales process, team, clients, tech stack.
Week 1–2: The Blueprint delivered. 40–60 pages.
BUILD
Week 3–4: Foundation modules first. Target lists, enrichment, CRM architecture.
Week 5–8: Activation modules. Signals, outbound, cold email, LinkedIn.
Week 9–10: Inbound capture, AI assistants, team onboarding.
LAUNCH
Week 10: Go-live. First sequences running. First meetings booking.
Week 11: First fortnightly strategy call with your leadership.
Week 12: First performance review.
ADAPT
Every 2 weeks: Strategy call with your leadership.
Every quarter: Deep performance review.
As needed: New modules layered in as markets and AI evolve.
// THE PROMISE
We design the strategy. We build the system.
Consultants hand over a plan. Engineers hand over a tool. We do both — the thinking and the shipping live on the same team, so the strategy you agree to on Monday is the system running your business by month-end.
// COMMON QUESTIONS
Things people ask before the call.
// GET STARTED
Book a strategy call.
30-minute video call. No pitch. We walk through how you sell today, where the leaks are, and what we'd design and build first. You leave with 2–3 specific opportunities, even if we never work together.